1.Catches new form submissions
Integrate Facebook Lead Ads and lead capture tools to extract submission fields and full payload for troubleshooting.
Add new ad form leads to lead table
Automatically catch new Facebook Lead Ads form submissions across Facebook Lead Ads and Zapier Tables. Create and update standardized lead rows and store raw payloadsβso you can capture emails, normalize fields, and review submissions without manual copy pasting.
How this automation standardizes your lead table
When new ad form leads arrive, delays can cause missed follow-up and messy data. This automation catches each Facebook Lead Ads submission, normalizes fields, and creates Zapier Tables recordsβso your team can work from clean lead rows.
Facebook Lead Adsor swap with your favorite app
2.Normalizes lead fields
Integrate Formatter by Zapier and formatting utilities to normalize email case and phone numbers for consistent storage.
Formatter by Zapieror swap with your favorite app
3.Creates lead table record
Integrate Zapier Tables and data storage tools to map fields to a lead record and store raw payload JSON.
Zapier Tablesor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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