1.Captures new ad form leads
Integrate Facebook Lead Ads and lead capture tools to pass submission fields like email and opt in flags into your workflow.
Add new ad form lead to marketing contact list
Automatically capture new lead submissions across Facebook Lead Ads and Webhooks by Zapier. Create and update marketing contacts when email matches or does not matchβso you can create records, update lists, and format fields without manual list maintenance.
How this automation creates and updates your marketing contacts
When new lead submissions appear, delays can slow down segmentation and outreach. This automation captures lead submissions, checks for existing contacts, and creates or updates records and list details automaticallyβso your team can act faster on intent.
Facebook Lead Adsor swap with your favorite app
2.Gets contact by email
Integrate Webhooks by Zapier and API lookup tools to call your marketing platform search endpoint and find existing contacts.
Webhooks by Zapieror swap with your favorite app
3.Formats submission timestamp
Integrate Formatter by Zapier and date formatting tools to convert the submission timestamp to YYYY-MM-DD and set last modified dates.
Formatter by Zapieror swap with your favorite app
4.Routes based on contact match
Integrate Filter by Zapier and conditional logic tools to continue on no existing contact or existing contact found paths.
Filter by Zapieror swap with your favorite app
5.Creates new marketing contact
Integrate Webhooks by Zapier and marketing list tools to post new contact fields and add the contact to the configured list.
6.Updates existing contact record
Integrate Webhooks by Zapier and CRM update tools to patch contact records using the returned identifier and refreshed fields.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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