1.Catches incoming MQL payload
Integrate Webhooks by Zapier and lead capture pipelines to receive submission payloads, extract submission identifiers, and route valid lead data.
Add MQL rows to central dashboard for campaign reporting
Automatically monitor incoming MQL submission payloads across Webhooks by Zapier, Formatter by Zapier, and Google Sheets. Create and update when qualifying records are added to your dashboardβso you can extract lead fields, normalize UTM values, and compute weekly ranges without manual spreadsheet updates.
How this automation populates your campaign dashboard
When MQL submissions land in your funnel but do not reach a reporting-ready view, campaign reporting becomes slow and error prone. This automation captures MQL payloads, normalizes and filters records, then creates and updates dashboard rows with weekly range contextβso your team can report on performance without manual work.
Webhooks by Zapieror swap with your favorite app
2.Formats submission date
Integrate Formatter by Zapier and date normalization tools to format the submission date into MM/DD/YYYY and map it to a normalized value.
Formatter by Zapieror swap with your favorite app
3.Normalizes UTM fields
Integrate Formatter by Zapier and text normalization tools to titlecase source and medium and normalize UTM display fields.
4.Filters test and spam submissions
Integrate Filter by Zapier and data quality rules to require an email and exclude test or spam-like records before reporting.
Filter by Zapieror swap with your favorite app
5.Creates dashboard spreadsheet row
Integrate Google Sheets and spreadsheet mapping to create a new dashboard row and capture the returned row number for tracking.
Google Sheetsor swap with your favorite app
6.Updates row week range formulas
Integrate Google Sheets and spreadsheet formula automation to write month and weekly range formulas into the created row.
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Step 1
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Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
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