1.Receives new lead submissions
Integrate Facebook Lead Ads to receive each ad form submission and map raw fields to the lead pipeline.
Add lead to tracking sheet and data warehouse
Automatically monitor new lead submissions across Facebook Lead Ads and track them in Google Sheets. Get canonical lead alerts when rows are created, analytics tables are updated, or intake emails are sentβso you can normalize lead data, log tracking rows, and notify stakeholders without manual spreadsheet updates.
How this automation scales your lead tracking pipeline
When new Facebook Lead Ads submissions arrive without a consistent format, leads get duplicated or missed and reporting lags. This automation receives each lead, normalizes and logs it in Google Sheets and BigQuery, and notifies intake so your team can track every canonical record.
Facebook Lead Adsor swap with your favorite app
2.Parses and normalizes lead data
Integrate Formatter by Zapier to parse ad name tags, clean phone formats, and validate zip codes for canonical fields.
Formatter by Zapieror swap with your favorite app
3.Creates a tracking sheet row
Integrate Google Sheets to create a new row with normalized timestamp, phone, zip, and campaign tag fields.
Google Sheetsor swap with your favorite app
4.Inserts the canonical analytics row
Integrate Google BigQuery to insert the same normalized lead fields into your analytics table for reporting.
Google BigQueryor swap with your favorite app
5.Sends intake notification email
Integrate Gmail to send a templated intake email with lead details and a link to the tracking row.
Gmailor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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