1.Captures new lead form submissions
Integrate Facebook Lead Ads to capture each new lead payload and map the submission fields to profile data.
Add lead ad signups to email profile list
Automatically monitor new lead form submissions across Facebook Lead Ads. Create and update subscriber profiles when a new lead is created or a lead payload is received or a new lead form is submittedβso you can create profile records, map UTM origin, and load email-ready contacts without manual list building.
How this automation creates email-ready profiles
When new lead form submissions come in, missed entries can slow follow-up and weaken segmentation. This automation captures Facebook Lead Ads lead payloads and sends mapped profile fields to Webhooks by Zapierβso your team can add validated subscribers quickly.
Facebook Lead Adsor swap with your favorite app
2.Creates or updates marketing database profiles
Integrate Webhooks by Zapier and marketing database API to put the JSON payload and create missing profiles.
Webhooks by Zapieror swap with your favorite app
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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