1.Monitors new form submissions
Integrate Unbounce and form tracking tools to capture submission data to trigger downstream lead processing.
Add landing page form leads to campaign systems
Automatically capture new form submissions across Unbounce and Facebook Conversions, Webhooks by Zapier, and Google Sheets. Create and update conversion tracking and lead records when form submissions arrive, UTM parameters appear, or campaign fields completeβso you can send conversions, post payloads, and keep an append-only ledger without manual lead capture.
How this automation captures landing-page leads
When new form submissions happen, conversion attribution breaks and lead details lag behind campaign performance. This automation captures submissions and sends ad conversion events and posts payloads and creates backup lead rowsβso your team can track and follow up faster without manual lead capture.
Unbounceor swap with your favorite app
2.Sends Other Event lead conversion
Integrate Facebook Conversions and ad conversion APIs to map fields and send an event named Lead with Website action source.
Facebook Conversionsor swap with your favorite app
3.Posts JSON payload to endpoint
Integrate Webhooks by Zapier and integration endpoints to post a structured JSON payload for downstream processing.
Webhooks by Zapieror swap with your favorite app
4.Creates spreadsheet backup row
Integrate Google Sheets and reporting tables to append a backup row with submission metadata and campaign UTM values.
Google Sheetsor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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