1.Catch Hook submission
Integrate Webhooks by Zapier and web form capture tools to map inbound fields and capture a submission timestamp for processing.
Add incoming website leads to your marketing list
Automatically capture website form submissions across Webhooks by Zapier and Google Sheets. Create and update your marketing lead list when form submissions are received, mapped fields arrive, or new submissions are capturedβso you can add leads, store details, and kick off processing without manual lead entry.
How this automation scales your marketing lead list
When website form submissions land, manual lead entry slows response times and creates data gaps. This automation maps inbound fields, creates a Google Sheets lead row, and calls a Sub-Zap by Zapier to process every newly created entryβso your team can follow up faster.
Webhooks by Zapieror swap with your favorite app
2.Creates spreadsheet lead row
Integrate Google Sheets and spreadsheet mapping tools to create a new lead row and route fields into the right columns.
Google Sheetsor swap with your favorite app
3.Calls lead processing sub-Zap
Integrate Sub-Zap by Zapier and workflow automation to invoke lead processing and pass name, email, phone, notes, and row reference.
Sub-Zap by Zapieror swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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