1.Catches incoming contact payloads
Integrate Webhooks by Zapier and HTTP POST endpoints to extract fields from payloads and dedupe submissions.
Add incoming website leads to marketing contacts list
Automatically catch incoming contact submissions across Webhooks by Zapier, ActiveCampaign, HubSpot, Microsoft Outlook, and SMTP by Zapier. Get instant alerts when contact payloads arrive, emails are detected, or submissions get dedupedβso you can enrich contacts, update CRM records, and notify marketing owners without manual lead routing.
How this automation accelerates lead follow-up
When incoming contact submissions land in a webhook, response delays can stall pipeline. This automation catches payloads and updates marketing records, then sends acknowledgement emails and internal alertsβso your team can follow up fast.
Webhooks by Zapieror swap with your favorite app
2.Adds contacts to an ActiveCampaign list
Integrate ActiveCampaign and marketing list tools to map fields, add the contact to a configured list, and apply initial tagging.
ActiveCampaignor swap with your favorite app
3.Creates or updates HubSpot contact
Integrate HubSpot and CRM activity tracking to create or update contact records and submit details to a contact form endpoint.
HubSpotor swap with your favorite app
4.Sends acknowledgement email to submitter
Integrate Microsoft Outlook and email templates to send a courteous acknowledgement when an email address is present.
Microsoft Outlookor swap with your favorite app
5.Sends internal marketing notification
Integrate SMTP by Zapier and inbox notifications to deliver a digest with submission details and a link to the contact record.
SMTP by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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