1.Catch new hook and parse payload
Integrate Webhooks by Zapier and data mapping tools to parse the incoming JSON payload and normalize contact and job fields.
When a new hook delivers a lead payload, leads can get stuck in inboxes and cause slow outreach. This automation parses normalized fields, posts to webhook endpoints, and creates or updates contacts—so your team can act on leads immediately.
Integrate Webhooks by Zapier and data mapping tools to parse the incoming JSON payload and normalize contact and job fields.
Integrate Webhooks by Zapier and API tools to post normalized contact and scheduling fields to your first integration endpoint.
Integrate Webhooks by Zapier and workflow automation tools to post the same normalized fields to a second webhook target.
Integrate Google Contacts and contact management tools to create or update records, matching by email and storing notes.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.