1.Catch Hook for submission payload
Integrate Webhooks by Zapier and lead capture inputs to capture incoming submission payloads and centralize mapping fields.
Add incoming submission leads to your lead capture list
Automatically catch incoming submission payloads across Webhooks by Zapier and Formatter by Zapier. Create validated lead records in WhatConverts when new form submissions, phone tracking submissions, or email matches failβso you can normalize data, map campaign context, and route new leads without manual lead entry.
How this automation adds validated leads
When inbound submissions arrive without consistent formatting, leads can be missed or duplicated. This automation catches submission payloads, normalizes contact data, and creates new WhatConverts lead recordsβso your team can follow up fast.
Webhooks by Zapieror swap with your favorite app
2.Normalize and map submitted data
Integrate Formatter by Zapier and data formatting tools to normalize phone numbers and map fields to lead and campaign metadata.
Formatter by Zapieror swap with your favorite app
3.Create lead with campaign context
Integrate WhatConverts and CRM-style lead records to create validated lead records, assign profile, and attach campaign metadata.
WhatConvertsor swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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