1.Catches inbound lead webhook
Integrate Webhooks by Zapier and automation workflows to accept incoming submission payloads and normalize timestamp fields.
Add incoming lead to sheet and marketing platform
Automatically catch incoming lead submissions across Webhooks by Zapier and Google Sheets. Create and update marketing records when webhook receives lead data, timestamps come in raw format, or UTM fields arriveβso you can log lead rows, create RD Station conversion events, and forward mapped lead JSON without manual field copying.
How this automation creates lead records reliably
When inbound lead submissions arrive, delays can break attribution and slow follow-up. This automation catches webhook payloads, formats timestamps, creates sheet rows, creates RD Station conversion events, and posts mapped JSON so your team can keep reporting accurateβwithout manual rework.
Webhooks by Zapieror swap with your favorite app
2.Formats submission timestamp
Integrate Formatter by Zapier and time conversion tools to convert the submission timestamp into a readable datetime string.
Formatter by Zapieror swap with your favorite app
3.Creates a tracking sheet row
Integrate Google Sheets and spreadsheet mapping tools to create spreadsheet rows with formatted timestamps, contact info, and UTM fields.
Google Sheetsor swap with your favorite app
4.Creates conversion event
Integrate RD Station and attribution mapping to create a conversion event using lead email, name, phone, and UTM source data.
RD Stationor swap with your favorite app
5.Posts mapped lead JSON
Integrate Webhooks by Zapier and API endpoints to send a POST request with mapped lead fields and tags for enrichment.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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