1.Catch Hook for new form submission
Integrate Webhooks by Zapier and web form payloads to receive submission data and map source fields to lead attributes.
Add incoming form leads to CRM and sequence
Automatically catch new form submissions across Webhooks by Zapier and Zapier Tables. Create and update lead records and enroll contacts into sequences when form payloads arrive, booking flag is set, or VIP signals qualifyβso you can eliminate manual follow-up and data cleanup.
How this automation enrolls leads into follow-up sequences
When new form submissions arrive, delays and missed details can weaken lead follow-up. This automation captures the payload, extracts the primary email, upserts a lead record, and enrolls qualifying contacts in a sequenceβso your team can follow up at the right moment.
Webhooks by Zapieror swap with your favorite app
2.Extracts primary email from payload
Integrate Formatter by Zapier and data extraction tools to identify a primary email from comma separated email strings.
Formatter by Zapieror swap with your favorite app
3.Find or create lead record
Integrate Zapier Tables and CRM table tools to search by primary email and update or create the lead record.
Zapier Tablesor swap with your favorite app
4.Delays enrollment for 30 minutes
Integrate Delay by Zapier and scheduling tools to pause for 30 minutes before final sequence enrollment.
Delay by Zapieror swap with your favorite app
5.Subscribes lead to sequence
Integrate Close and marketing sequences to find the lead, create if missing, and add contacts to the configured sequence.
Closeor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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