1.Catches incoming site lead
Integrate Webhooks by Zapier and intake routing tools to capture each incoming site lead submission for downstream processing.
Add inbound site leads with attribution to marketing CRM
Automatically catch incoming site lead data across Webhooks by Zapier and marketing CRM tools. Create and update tracked leads when site submission received or utm parameter present or gclid detectedβso you can map attribution, post intake, and update CRM records without manual data entry.
How this automation enriches your attributed lead pipeline
When incoming site leads arrive without attribution and consistent timestamps, routing and reporting fall out of sync. This automation detects channel attribution and normalizes lead fields, posts to external intake, creates or updates SharpSpring leads, and logs events in Google BigQueryβso your team can report on source without chasing submissions.
Webhooks by Zapieror swap with your favorite app
2.Detects channel attribution
Integrate Code by Zapier and attribution logic tools to detect UTM and gclid presence and output a channel label.
Code by Zapieror swap with your favorite app
3.Normalizes timestamp format
Integrate Formatter by Zapier and reporting tools to map the incoming timestamp into a standardized date.
Formatter by Zapieror swap with your favorite app
4.Posts lead to external intake
Integrate Webhooks by Zapier and external endpoint tools to post lead fields and capture the response ID.
5.Creates or updates lead
Integrate SharpSpring and CRM data tools to create or update leads by email and store channel and response identifiers.
SharpSpringor swap with your favorite app
6.Inserts event row for reporting
Integrate Google BigQuery and analytics warehouse tools to insert a reporting row with channel, timestamps, and response ID.
Google BigQueryor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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