1.Catches incoming lead hook
Integrate Webhooks by Zapier to parse the lead payload fields so you can route lead data downstream.
Add inbound leads to CRM and alert via SMS
Automatically catch incoming lead hooks across Webhooks by Zapier, Google Sheets, InforUMobile, and Fireberry. Send SMS and create CRM records when lead submissions include a valid phone or consentβso you can update tracking, alert reps, and log leads without manual reporting.
How this automation accelerates your lead follow-up
When incoming lead hooks arrive without immediate CRM and outreach updates, reps lose speed and follow-up. This automation parses the lead payload, logs it to tracking sheets, and sends SMS plus creates Fireberry recordsβso your team can respond fast.
Webhooks by Zapieror swap with your favorite app
2.Creates tracking worksheet row
Integrate Google Sheets and spreadsheets to create a master tracking row so you can centralize lead source, phone, and timestamp.
Google Sheetsor swap with your favorite app
3.Creates campaign worksheet row
Integrate Google Sheets and reporting sheets to append a campaign row so you can tag sources for campaign reporting.
4.Sends initial SMS to reps
Integrate InforUMobile and messaging tools to send a templated SMS so reps can act using the mapped phone field.
InforUMobileor swap with your favorite app
5.Creates lead contact record
Integrate Fireberry and CRM records to create a lead record so you can flag it for sales follow-up.
Fireberryor swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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