1.Catch Hook for inbound payloads
Integrate Webhooks by Zapier and form endpoints to extract submission data to normalize incoming lead payloads.
Add inbound form submissions to centralized lead intake
Automatically catch inbound form payloads across Webhooks by Zapier and lead intake endpoints. Automatically route clean, qualifying submissions when submission arrives, payload includes UTM, or custom fields populateβso you can normalize contact data, skip duplicates, and post complete leads without manual lead entry.
How this automation protects complete lead intake
When inbound form payloads arrive, delays in processing can leave leads unclaimed and attribution lost. This automation catches submissions, cleans and filters records, and posts mapped lead payloads to your lead intake endpointβso your team can follow up without missing submissions.
Webhooks by Zapieror swap with your favorite app
2.Clean data and map fields
Integrate Formatter by Zapier and data cleaning tools to clean phone and postal formats to map cleaned values.
Formatter by Zapieror swap with your favorite app
3.Conditional pass for qualifying leads
Integrate Filter by Zapier and deduping rules to check required contact or email to continue only for qualifying records.
Filter by Zapieror swap with your favorite app
4.POST to lead intake endpoint
Integrate Webhooks by Zapier and lead intake endpoints to send mapped payloads to create or update lead records with UTM tracking.
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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