1.Catches hook events
Integrate Webhooks by Zapier and lead capture tools to catch incoming form submission events and start contact automation.
Add high-intent website leads to marketing contact lists
Automatically map eligible website submissions into contacts across Autopilot and Google Sheets. Create and update when form types qualify for nurture and list buildingβso you can capture leads fast, enrich intent, and keep outreach organized without manual lead list building.
How this automation grows your high-intent lead pipeline
When website form submissions arrive without structured follow-through, leads can stall and outreach timing slips. This automation catches submissions, creates or matches contacts, filters qualifying entries, and records high-intent leads in your sheet and Orttoβso your team can act quickly.
Webhooks by Zapieror swap with your favorite app
2.Search or creates person
Integrate Autopilot and CRM enrichment tools to map submission fields and create a new person when no email match is found.
Autopilot Journeysor swap with your favorite app
3.Filters qualifying form types
Integrate Filter by Zapier and form routing rules to continue only for configured consultation and learn-more submissions.
Filter by Zapieror swap with your favorite app
4.Adds master lead worksheet row
Integrate Google Sheets and spreadsheet workflows to add a single master row with flags, timestamps, and contact details.
Google Sheetsor swap with your favorite app
5.Creates or updates Ortto record
Integrate Ortto and nurture segmentation tools to create or update intent records for campaigns and segments.
Orttoor swap with your favorite app
Automate your work, your way
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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