1.Monitors new form entry
Integrate WPForms and lead capture tools to detect new form submissions for the welcome flow
Add gated form leads to welcome mailing list
Automatically monitor new form entries from WPForms across Formatter by Zapier and Mailchimp. Create and update when new entry submitted, gated form submitted, or consent capturedβso you can normalize emails, upsert subscribers, and tag onboarding without manual list cleanup.
How this automation adds leads to your welcome mailing list
When new WPForms entries hit your gated form, waiting for a human to copy details slows onboarding and risks missed consent. This automation normalizes email fields, updates Mailchimp subscribers, and applies onboarding tagsβso your team can welcome new leads fast.
WPFormsor swap with your favorite app
2.Normalizes email format
Integrate Formatter by Zapier and data formatting tools to normalize email fields for matching
Formatter by Zapieror swap with your favorite app
3.Updates subscriber and tags
Integrate Mailchimp and email marketing tools to add or update subscribers and apply onboarding tags
Mailchimpor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
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