1.Captures new lead form payload
Integrate Facebook Lead Ads and lead form fields to capture the submission payload and map source fields for processing.
Add formatted paid social leads to prospect lists
Automatically capture new lead form submissions across Facebook Lead Ads and normalize contact fields with Formatter by Zapier and program codes with Webhooks by Zapier. Create and update prospects in Pardot and add them to prospect lists when paid social leads submit, emails arrive, or program interest is selectedβso you can protect list quality, speed enrichment, and avoid duplicate data entry without manual cleanup.
How this automation accelerates nurture-ready prospects
When new paid social lead forms submit, missing or inconsistent fields can create duplicate prospects and delayed follow-up. This automation formats contact details and enriches program metadata in real time, then creates or updates prospects in Pardot and adds them to prospect listsβso your team can nurture faster.
Facebook Lead Adsor swap with your favorite app
2.Formats phone and email
Integrate Formatter by Zapier and data formatting tools to format the phone number and lowercase the email for downstream use.
Formatter by Zapieror swap with your favorite app
3.Looks up program codes
Integrate Webhooks by Zapier and program lookup tools to enrich program codes, names, and faculty for prospect program fields.
Webhooks by Zapieror swap with your favorite app
4.Finds or creates prospect
Integrate Pardot and CRM data matching to search by the formatted email and create or update the prospect with mappings.
Pardotor swap with your favorite app
5.Adds prospect to prospect list
Integrate Pardot and marketing list management to add the prospect ID to the configured prospect list for campaign nurturing.
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Step 1
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Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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