1.Monitors new form submitted
Integrate Umbraco and tracking tools to detect each form submission and map it to your signup tracking flow.
Add form signups to marketing database and ads
Automatically monitor new form submitted across Umbraco, Zapier Tables, Customer.io, Code by Zapier, and Google Ads. Create and update when form submitted, attribution details detected, or signup events recordedβso you can capture signups, enrich profiles, and send offline conversions without manual reporting.
How this automation accelerates your offline ad conversions
When new form submitted, delays can break attribution and slow down ad optimization. This automation creates tracking records and enriches Customer.io profiles and sends offline conversionsβso your team can improve targeting without manual reporting.
Umbracoor swap with your favorite app
2.Creates tracking table record
Integrate Zapier Tables and data mapping to create a row in your tracking table for each signup.
Zapier Tablesor swap with your favorite app
3.Creates or updates customer
Integrate Customer.io and profile enrichment to create or update a person with signup fields and UTM attributes.
Customer.ioor swap with your favorite app
4.Tracks signup conversion event
Integrate Customer.io and event tracking to record a signup event with timestamp, consent, and product metadata.
5.Sends offline conversion payload
Integrate Google Ads and conversion tracking to send offline conversions using hashed identifiers or gclid.
Google Adsor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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