1.Captures new form submissions
Integrate HubSpot and lead capture tools to trigger on new form submissions so you can start enrichment.
Add form leads to tracking sheet and enrich
Automatically capture new form submissions across HubSpot and Google Sheets. Create and update tracking rows and enrich company details when submissions include qualifying leads, work emails submit, or product interest is presentβso you can capture leads, enrich accounts, and update notes without manual spreadsheet work.
How this automation enriches your new leads
When new form submissions happen, manual processing can delay follow-up and create messy records. This automation filters qualifying leads and creates and updates Google Sheets rows with HubSpot company enrichmentβso your team can act on enriched lead data quickly.
HubSpotor swap with your favorite app
2.Skips internal test submissions
Integrate Filter by Zapier and validation tools to continue only for qualifying submissions so you can avoid bad rows.
Filter by Zapieror swap with your favorite app
3.Normalizes phone numbers
Integrate Formatter by Zapier and data formatting tools to normalize phone numbers so you can ensure consistent lookup keys.
Formatter by Zapieror swap with your favorite app
4.Creates tracking sheet row
Integrate Google Sheets and spreadsheet data mapping tools to create a row so you can track lead details and timestamps.
Google Sheetsor swap with your favorite app
5.Finds contact by email
Integrate HubSpot and CRM lookup tools to find contact by email so you can retrieve the associated company ID.
6.Finds company by ID or phone
Integrate HubSpot and company search tools to look up company details by associated company ID or formatted phone.
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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