1.New lead from form
Integrate Facebook Lead Ads (for Business admins), lead form data, and event payloads to capture submission details.
Add form leads to engagement inbox and sheet
Automatically capture new lead submissions across Facebook Lead Ads and Intercom, then log every entry in Microsoft Excel. Email by Zapier sends an outreach note to salesβso your team can act on fresh form leads without manual reporting.
How this automation accelerates your lead intake
When new lead form submissions appear, delayed follow-up can waste high intent opportunities. This automation captures lead payloads, creates and tags contacts, and logs to a shared sheetβso your team can reach out faster.
Facebook Lead Ads (for Business admins)or swap with your favorite app
2.Create or update user
Integrate Intercom and contact mapping to create or update users based on the submission fields.
Intercomor swap with your favorite app
3.Add tag to contact
Integrate Intercom and campaign tagging to add the derived campaign tag to the matched contact.
4.Add row to table
Integrate Microsoft Excel, spreadsheets, and worksheet rows to log every submission in a centralized lead sheet.
Microsoft Excelor swap with your favorite app
5.Send outbound email
Integrate Email by Zapier and email distribution to send an outreach email to your sales list.
Email by Zapieror swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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