1.Captures new lead gen form response
Integrate LinkedIn Ads and form submission workflows to trigger lead capture and centralize submitted contact details.
Add form lead to campaign list and notify
Automatically capture new LinkedIn Ads lead gen form responses across LinkedIn Ads, AI by Zapier, Google Sheets, Mailchimp, Gmail, and Cassidy. Create and update subscriber records, log each lead in your campaign sheet, and notify the sponsorship teamβso you can follow up fast without manual lead entry, cleanup, or messaging.
How this automation speeds up lead follow-up
When lead gen form responses arrive without a clean phone and organized campaign record, follow-up slows and prospects cool. This automation cleans phone numbers, updates your campaign sheet, and syncs email subscribers and alertsβso your team can respond right away.
LinkedIn Adsor swap with your favorite app
2.Cleans submitted phone number
Integrate AI by Zapier and data validation tools to clean the submitted phone number and standardize it for your sheet.
AI by Zapieror swap with your favorite app
3.Adds new lead row
Integrate Google Sheets and reporting worksheets to add a row with timestamps, contact fields, and consent status.
Google Sheetsor swap with your favorite app
4.Finds or creates subscriber
Integrate Mailchimp and email marketing lists to find by email, update merge fields, or create a new subscriber with tags.
Mailchimpor swap with your favorite app
5.Sends internal alert and confirmation
Integrate Gmail and email inboxes to notify the team and send a confirmation email to the submitter.
Gmailor swap with your favorite app
6.Runs enrichment workflow
Integrate Cassidy and enrichment tools to extract company profile fields and update your Google Sheets row with notes.
Cassidyor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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