1.Detect new form submission
Integrate Gravity Forms and form capture tools to pull submission payload and extract contact and metadata to lead sheet.
Add footer form submissions to centralized lead sheet
Automatically monitor new footer form submissions across Gravity Forms and Google Sheets. Create and update lead rows when entries arrive or duplicates are filtered outβso you can normalize contacts, log lead source metadata, and speed follow-up without manual spreadsheet work.
How this automation creates clean lead records
When new footer form entries arrive, delays can stall follow-up and leave leads untracked. This automation captures submissions, normalizes fields, filters duplicates, and creates Google Sheets rowsβso your team can respond faster.
Gravity Formsor swap with your favorite app
2.Normalize fields for the lead
Integrate Formatter by Zapier and data normalization tools to map source email, phone, and timestamp into clean lead fields.
Formatter by Zapieror swap with your favorite app
3.Filter duplicates and qualify leads
Integrate Filter by Zapier and validation tools to continue only when records are not duplicates and meet lead criteria.
Filter by Zapieror swap with your favorite app
4.Create spreadsheet row in lead sheet
Integrate Google Sheets and reporting systems to create a new row and set status to New for downstream follow-up.
Google Sheetsor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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