1.Captures new lead from form
Integrate Facebook Lead Ads to capture the new lead and pass source fields for downstream validation.
Add Facebook lead form submissions to prospect list
Automatically capture new lead submissions across Facebook Lead Ads and normalize contact details with Formatter by Zapier and Webhooks by Zapier. Create and update prospects and marketing list entries in Pardot when a new lead arrives, a canonical email is present, or program metadata is returnedβso you can avoid manual list updates.
How this automation validates leads and updates your marketing list
When new Facebook lead submissions come in with inconsistent contact details, delays and missed outreach follow. This automation formats phone and email, enriches program metadata, and creates or updates prospects in Pardotβso your team can launch campaigns faster.
Facebook Lead Adsor swap with your favorite app
2.Formats phone into E.164
Integrate Formatter by Zapier and phone parsing tools to format the source phone into a normalized value.
Formatter by Zapieror swap with your favorite app
3.Normalizes email text
Integrate Formatter by Zapier and email parsing tools to lowercase and normalize the source email value.
4.Looks up program metadata
Integrate Webhooks by Zapier and enrichment services to call your lookup endpoint and return program metadata.
Webhooks by Zapieror swap with your favorite app
5.Finds or creates prospect and list
Integrate Pardot and marketing list management tools to create or update the prospect and add it to the marketing list.
Pardotor swap with your favorite app
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Step 1
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Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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