1.Detect new lead gen form response
Integrate LinkedIn Ads and form processing tools to pull response metadata and map fields to lead data.
Add event registrants to nurture list and notify
Automatically monitor new event lead gen form responses across LinkedIn Ads and Marketo. Create or update lead records and add registrants to nurture listsβso you can trigger event campaigns, refresh profiles, and report on sources without manual follow-up.
How this automation adds leads to your event nurture
When new event lead gen form responses arrive, registration data can sit unused or duplicate in your pipeline. This automation captures responses, creates or updates Marketo lead records, and adds registrants to event nurture listsβso your team can launch follow-up faster.
LinkedIn Adsor swap with your favorite app
2.Create or update Marketo lead
Integrate Marketo and CRM field mapping to create or refresh lead records from captured submission data.
Marketoor swap with your favorite app
3.Add lead to event nurture list
Integrate Marketo and list management tools to add the lead to event nurture lists and tag the source.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Step 1
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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