1.Catch Hook submission payload
Integrate Webhooks by Zapier and form capture tools to extract submission fields like name, email, phone, and timestamp to create a lead intake.
Add contact form signups to sheet and list
Automatically catch incoming web form submissions across Webhooks by Zapier, Slack, Formatter by Zapier, Google Sheets, and Mailchimp. Create and update when submissions qualify or region mapsβso you can alert ops, normalize region, and add subscribers without manual list building.
How this automation accelerates your lead capture
When form submissions arrive out of reach, leads go untracked and ops misses the moment intent shows up. This automation catches submissions, posts Slack alerts, normalizes region, creates a Sheets lead log, and adds or updates Mailchimp subscribersβso your team captures every signup without manual list work.
Webhooks by Zapieror swap with your favorite app
2.Send channel message alert
Integrate Slack and team messaging tools to post a new lead summary to your configured channel to trigger ops awareness.
Slackor swap with your favorite app
3.Normalize region for segmentation
Integrate Formatter by Zapier and lookup table tools to normalize location or zip into a region code for segmentation.
Formatter by Zapieror swap with your favorite app
4.Create spreadsheet lead row
Integrate Google Sheets and spreadsheet workflows to create a lead row mapping fields into your unified lead log.
Google Sheetsor swap with your favorite app
5.Add or update subscriber
Integrate Mailchimp and audience segmentation tools to add or update the subscriber and attach tags for source and region.
Mailchimpor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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