1.Detect new lead
Integrate Facebook Lead Ads and spreadsheet tools to capture each new social lead submission and start normalization.
Add cleaned social leads to master marketing sheet
Automatically monitor new lead submissions across Facebook Lead Ads, Formatter by Zapier, and Google Sheets. Create and update when lead form submits, phone data arrives, or email field fillsβso you can clean phones, standardize names, and add clean rows without manual data cleanup.
How this automation creates cleaner lead records in your master sheet
When new lead submissions happen, messy fields can slow outreach and pollute your master sheet. This automation normalizes phone and names and creates a spreadsheet row in real timeβso your team can segment leads faster.
Facebook Lead Adsor swap with your favorite app
2.Normalize phone field
Integrate Formatter by Zapier and data cleansing tools to clean the source phone value by removing prefixes and non-digits.
Formatter by Zapieror swap with your favorite app
3.Normalize name field
Integrate Formatter by Zapier and data parsing tools to split the full name into first name and last name fields.
4.Clean email and trim
Integrate Formatter by Zapier and email cleanup tools to trim whitespace and standardize the email value for writing.
5.Create master sheet row
Integrate Google Sheets and spreadsheet tools to create a new lead row with cleaned fields, source, and submission timestamp.
Google Sheetsor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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