1.Catch new lead submissions
Integrate Facebook Lead Ads and form intake tools to catch new form submissions and pass raw lead fields.
When new social leads arrive, manual cleanup can delay follow-up and confuse routing. This automation decodes URLs, normalizes contacts, creates intake rows, and posts validated payloadsβso your team can enroll leads without spreadsheet busywork.
Integrate Facebook Lead Ads and form intake tools to catch new form submissions and pass raw lead fields.
Integrate Formatter by Zapier and URL tracking tools to decode the landing page and UTM string for downstream use.
Integrate Code by Zapier and data cleaning tools to strip phone formatting noise and trim spaces in names and emails.
Integrate Google Sheets and spreadsheet automation tools to create a validated row mapping cleaned fields to tracking columns.
Integrate Webhooks by Zapier and API delivery tools to POST a condensed lead payload to the intake endpoint.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.