1.Maps new lead fields
Integrate Facebook Lead Ads, lead forms, and contact mapping to map source fields into cleaned contact fields.
When new leads submit via Facebook Lead Ads forms, unclean data can slow follow-up and break downstream processing. This automation catches submissions, cleans fields, creates spreadsheet rows, and posts structured JSONβso your team can process leads without manual intake.
Integrate Facebook Lead Ads, lead forms, and contact mapping to map source fields into cleaned contact fields.
Integrate Formatter by Zapier, URL parsing tools, and data normalization to decode URL parameters and output a cleaned URL.
Integrate Code by Zapier, Python runtime, and text cleanup to trim whitespace and normalize email and phone fields.
Integrate Google Sheets, spreadsheet tables, and lead intake columns to create a new row with cleaned values.
Integrate Webhooks by Zapier, JSON payloads, and endpoint delivery to post sheet values and cleaned fields to your intake endpoint.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.