1.Triggers on new lead submissions
Integrate Facebook Lead Ads (for Business admins) and lead form workflows to capture new leads and trigger intake delivery.
Add cleaned ad leads to lead intake system
Automatically capture new lead submissions across Facebook Lead Ads forms and normalize them through your lead intake endpoint. Clean contact fields, standardize address inputs, and deliver ready-to-call lead records when new lead form submissions, email matches are missing, or priority territories landβso you can avoid manual lead cleanup.
How this automation cleans lead intake data for faster follow-up
When new leads arrive from a configured ad form, delayed routing can stall outreach. This automation extracts and normalizes contact fields and posts cleaned lead recordsβso your team can respond faster.
Facebook Lead Ads (for Business admins)or swap with your favorite app
2.Normalizes contact fields
Integrate Formatter by Zapier and data mapping tools to extract contact details and normalize phone and email.
Formatter by Zapieror swap with your favorite app
3.Standardizes address inputs
Integrate Formatter by Zapier and data formatting tools to capitalize and standardize address and postal code fields.
4.Posts lead to intake endpoint
Integrate Webhooks by Zapier and HTTP request tools to post form encoded data and create lead records.
Webhooks by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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