1.Detect new lead submissions
Integrate Facebook Lead Ads and lead form analytics to capture new lead submissions to trigger logging and outreach.
Add buyer leads to CRM and mailing lists for agents
Automatically capture new lead submissions across Facebook Lead Ads and marketing systems like Google Sheets and MailerLite. Create CRM contacts and internal alerts when new leads arrive, lead form submissions happen, or lead records appearβso you can log activity, notify agents, and update deal records without manual reporting.
How this automation accelerates agent follow-up on buyer leads
When new leads are submitted, delays can leave agents without the latest contact details. This automation formats lead data, logs it to Google Sheets, updates MailerLite, and updates HubSpot and notifies recipientsβso your team can follow up at once.
Facebook Lead Adsor swap with your favorite app
2.Formats lead timestamp
Integrate Formatter by Zapier and data transformation tools to map created timestamps into a consistent lead date to standardize sheet entries.
Formatter by Zapieror swap with your favorite app
3.Creates worksheet lead row
Integrate Google Sheets and spreadsheet mapping tools to create a new row and log lead fields to track buyer lead history.
Google Sheetsor swap with your favorite app
4.Creates or updates subscriber
Integrate MailerLite and email list management tools to create or update a subscriber and add them to the configured group to expand your mailing list.
MailerLiteor swap with your favorite app
5.Creates contact and deal
Integrate HubSpot and CRM workflow tools to find or create a contact and create a deal in the chosen pipeline to help agents act fast.
HubSpotor swap with your favorite app
6.Sends internal lead email
Integrate Email by Zapier and internal notifications tools to send a summary to configured recipients with a sheet link to speed up follow-up.
Email by Zapieror swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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