1.Detects new ad form lead
Integrate Facebook Lead Ads (for Business admins) and lead capture data to detect new ad form lead submissions.
Add and update ad leads into marketing list
Automatically detect new lead submissions across Facebook Lead Ads and Pardot. Create and update when new lead submits, ad form lead captured, or lead email matchesβso you can create or update prospects, format phone fields, and add leads to the campaign list without manual data entry.
How this automation adds ad leads to nurture-ready prospects
When new ad leads arrive but prospect data stays unorganized, outreach gets delayed and duplicates slip in. This automation finds or creates Pardot prospects and updates them with matched fields and list inclusionβso your team can nurture leads faster.
Facebook Lead Ads (for Business admins)or swap with your favorite app
2.Finds prospect by email
Integrate Pardot and CRM matching tools to find prospects by email and continue when no match is found.
Pardotor swap with your favorite app
3.Branches on prospect match
Integrate Filter by Zapier and workflow routing logic to branch between update and create paths.
Filter by Zapieror swap with your favorite app
4.Standardizes phone and postcode
Integrate Formatter by Zapier and data normalization tools to format source phone into prospect phone fields.
Formatter by Zapieror swap with your favorite app
5.Upserts prospect and adds list
Integrate Pardot and CRM list management to update or create prospects and add them to the configured campaign list.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Step 1
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Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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