1.Receives new lead submission
Integrate Facebook Lead Ads and lead capture forms to receive submissions and map source fields to contact fields.
Add and normalize social leads into central sheet
Automatically monitor Facebook Lead Ads new lead submissions across Facebook Lead Ads, Formatter by Zapier, Mailchimp Transactional, and Google Sheets. Automatically normalize lead fields, notify leasing staff, and log hashed recordsβso you can protect outreach matching and avoid manual lead entry.
How this automation standardizes your social lead intake
When new paid-social leads arrive, inconsistent fields can delay outreach and break ad matching. This automation receives submissions, normalizes values and notifies staff and logs raw and hashed leadsβso your team can follow up fast.
Facebook Lead Adsor swap with your favorite app
2.Normalizes lead contact data
Integrate Formatter by Zapier and data transformation tools to normalize phone numbers and convert unit and timing answers into codes.
Formatter by Zapieror swap with your favorite app
3.Sends internal notification email
Integrate Mailchimp Transactional and notification tools to send an internal email with mapped name, phone, and move-in window.
Mailchimp Transactionalor swap with your favorite app
4.Finds or creates lead row
Integrate Google Sheets and spreadsheet records to find a matching row by lead source and contact, or add a new row.
Google Sheetsor swap with your favorite app
5.Hashes contact fields
Integrate Code by Zapier and hashing utilities to hash combined contact fields and produce a hashed lead string.
Code by Zapieror swap with your favorite app
6.Adds hashed row for ad match
Integrate Google Sheets and audience matching data to write the hashed string into a dedicated ad-matching worksheet.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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