1.Captures new lead from a form
Integrate Facebook Lead Ads to catch each new form submission from the configured lead form.
Add and clean social leads for campaign lists
Automatically catch new lead form submissions across Facebook Lead Ads and marketing list tools. Add and clean social leads across lead parsing, profile matching, and list placementβso you can segment and nurture without manual list work.
How this automation cleans your social lead lists
When new lead form submissions and consent details arrive without normalization, bad data can disrupt segmentation and nurture. This automation catches new leads and transforms fields, creates or finds Klaviyo profiles, and adds subscribers to the right campaign listβso your team can launch faster.
Facebook Lead Adsor swap with your favorite app
2.Transforms name into parts
Integrate Formatter by Zapier, data formatting tools, and mapping helpers to transform full name into first and last name parts.
Formatter by Zapieror swap with your favorite app
3.Finds or creates subscriber
Integrate Klaviyo, profile lookup tools, and consent handling to find or create a subscriber by email and map consent signals.
Klaviyoor swap with your favorite app
4.Adds subscriber to list
Integrate Klaviyo, list targeting, and campaign segmentation tools to add the processed subscriber to the configured campaign list.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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