1.Catches each new lead
Integrate Facebook Lead Ads and lead capture forms to catch each new ad form submission and map lead fields.
Add ad lead to CRM and alert sales
Automatically capture new ad form submissions across Facebook Lead Ads, Brevo, and Email by Zapier. Get instant alerts and update CRM records when new lead forms submit, leads are captured, or contact details arrive β so you can add contacts, route follow-up, and notify sales without manual follow-up.
How this automation alerts sales and records new leads
When new ad form submissions arrive, leads can wait and outreach can miss the moment. This automation catches submissions, formats and routes records, adds or updates contacts, and sends an on-call outbound alertβso your team can act fast.
Facebook Lead Adsor swap with your favorite app
2.Splits full name into parts
Integrate Formatter by Zapier and data parsing tools to split full name into first and last name fields.
Formatter by Zapieror swap with your favorite app
3.Routes by language match
Integrate Paths by Zapier and routing rules to route only qualifying records based on language value.
Paths by Zapieror swap with your favorite app
4.Adds or updates CRM contact
Integrate Brevo and contact lists to add or update contact details and tag lead source in your configured list.
Brevoor swap with your favorite app
5.Sends outbound on-call alert
Integrate Email by Zapier and notification delivery tools to send the lead summary with SMS and call instructions.
Email by Zapieror swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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