1.Pull new lead submission
Integrate Facebook Lead Ads to map new form fields and UTM data into your workflow to prepare lead processing.
Add ad form signups to marketing database for follow-up
Automatically capture new lead submissions across Facebook Lead Ads and marketing databases. Automatically create and update lead records, apply campaign tags, and add leads to nurture lists when new lead submitted, consent checkbox selected, or UTM parameters populateβso you can route follow-up without manual data entry.
How this automation accelerates follow-up for new leads
When new lead submissions come in, delays can stall follow-up and weaken attribution. This automation captures lead fields in Facebook Lead Ads, finds or creates leads in Marketo, and applies tags and list addsβso your team can act on intent fast.
Facebook Lead Adsor swap with your favorite app
2.Find or create lead
Integrate Marketo and CRM data tools to find or create a lead record by email to update lead details.
Marketoor swap with your favorite app
3.Add to list and apply tags
Integrate Marketo and marketing automation tools to add leads to the campaign list and apply tags to enable nurture routing.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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