1.Capture new lead fields
Integrate Facebook Lead Ads and form capture tools to map submitted contact and amount fields and collect UTM tags to capture lead fields.
Add ad form responses to sales lead queue
Automatically capture Facebook Lead Ads form submissions across Zapier apps. Create and update intake records when new lead submitted, lead form fields arrive, or lead amount range providedβso you can clean contact info, normalize amounts, and route leads without manual data cleanup.
How this automation accelerates your lead intake
When new Facebook Lead Ads leads land, messy fields and unclear amount ranges can slow follow-up. This automation captures submissions, cleans and normalizes data, and posts a ready intake payloadβso your team can respond faster with accurate details.
Facebook Lead Adsor swap with your favorite app
2.Normalize text contact and amounts
Integrate Formatter by Zapier and data normalization tools to convert amount range text to a numeric estimate and clean phone and email to normalize values.
Formatter by Zapieror swap with your favorite app
3.Convert range labels to midpoints
Integrate Formatter by Zapier and data transformation tools to apply chained replacements that turn predefined range labels into midpoint numbers to refine numeric amounts.
4.Post cleaned lead to intake API
Integrate Webhooks by Zapier and API endpoints to send a JSON payload with cleaned contact details, normalized amount, and UTM tags to create intake records.
Webhooks by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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