1.Monitors new lead gen form responses
Integrate LinkedIn Ads and form ingestion tools to catch each sponsored form submission and expose submission metadata and fields to route lead intake.
Add ad form leads to your contact sheet
Automatically capture new lead gen form responses across LinkedIn Ads, Formatter by Zapier, Google Sheets, and Gmail. Get instant updates when new submissions arrive, duplicate contacts appear, or phone formatting is neededβso you can normalize fields, create sheet rows, and email for follow-up without manual follow-up.
How this automation accelerates lead follow-up
When new lead gen form responses come in, delays can slow triage and reduce conversion. This automation catches submissions and normalizes fields, creates a Google Sheets row, and emails your internal inboxβso your team can act fast.
LinkedIn Adsor swap with your favorite app
2.Normalizes phone and text fields
Integrate Formatter by Zapier and data transformation tools to normalize phone numbers and clean text fields so sheet columns stay consistent.
Formatter by Zapieror swap with your favorite app
3.Creates spreadsheet row for the lead
Integrate Google Sheets and spreadsheet mapping tools to create a new row from timestamps and form fields, including formatted phone and notes.
Google Sheetsor swap with your favorite app
4.Sends internal follow-up email
Integrate Gmail and email templating tools to send an internal message using key sheet values so triage happens immediately.
Gmailor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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