1.Detects new ad form leads
Integrate Facebook Lead Ads (for Business admins) and lead capture tools to detect new ad form lead submissions and start automation.
Add ad form leads to tracking sheet and conversion events
Automatically detect new Facebook ad form leads across Facebook Lead Ads, Formatter by Zapier, Google Sheets, and Facebook Conversions. Create and update when new lead arrives, submission timestamp shifts, or form fields completeβso you can standardize fields, append worksheet rows, and send conversion events without manual data entry.
How this automation accelerates lead reporting with conversion events
When new ad form submissions arrive, delays can break attribution and slow follow-up. This automation formats lead fields, appends a validated tracking row, and sends a lead eventβso your team can report on conversions fast.
Facebook Lead Ads (for Business admins)or swap with your favorite app
2.Formats local submission timestamp
Integrate Formatter by Zapier and timestamp tools to map submission timestamp to a formatted local timestamp for tracking readiness.
Formatter by Zapieror swap with your favorite app
3.Capitalizes and normalizes branch value
Integrate Formatter by Zapier and data normalization tools to map branch and choice fields to a normalized branch value.
4.Creates a tracking sheet row
Integrate Google Sheets and spreadsheet tools to create a new row with lead fields mapped to your configured columns.
Google Sheetsor swap with your favorite app
5.Sends lead conversion event
Integrate Facebook Conversions and event tracking tools to send the lead event payload for server side conversion reporting.
Facebook Conversionsor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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