1.Monitor new lead form entries
Integrate Google Ads to detect new lead form submissions and capture lead details to route processing.
Add ad form leads to prospect list and profile
Automatically captures new lead form entries across Google Ads. Create and update prospect profiles, enrich campaign context, and add leads to your prospect listβso you can accelerate follow-up, avoid manual copying, and reduce duplicate data cleanup.
How this automation adds ad form leads to prospect lists
When new lead form entries land in Google Ads, delays can break response timing and create messy duplicates. This automation formats contact fields, enriches program details, matches campaign metadata, and creates or updates prospects and adds them to your configured marketing listβso your team can act faster.
Google Adsor swap with your favorite app
2.Formats submitted phone numbers
Integrate Formatter by Zapier and regional defaults to normalize phone data into a consistent format to match records.
Formatter by Zapieror swap with your favorite app
3.Lowercases and normalizes emails
Integrate Formatter by Zapier and data transforms to standardize submission emails to ensure accurate prospect matching.
4.Enriches program information
Integrate Webhooks by Zapier and enrichment lookups to return program code, faculty, and business line to map campaigns.
Webhooks by Zapieror swap with your favorite app
5.Finds campaign mapping matches
Integrate Zapier Tables and lookup tables to retrieve campaign metadata from enrichment keys to continue for qualifying records.
Zapier Tablesor swap with your favorite app
6.Creates or updates prospects and adds to list
Integrate Pardot and CRM profiles to find or create prospects, update profile fields, and add them to your configured list.
Pardotor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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