1.Catches new form submissions
Integrate Facebook Lead Ads (for Business admins), lead field mapping tools, and reporting inputs to extract submission fields and map contact attributes.
Add ad form leads to nurture campaign quickly
Automatically capture new lead form submissions across Facebook Lead Ads, Formatter by Zapier, Microsoft Outlook, Google Sheets, and Brevo. Create and update when lead form submits, new lead fields arrive, or mapped attributes appearβso you can send whitepaper emails, log submissions, and add contacts to nurture lists without manual follow-up.
How this automation accelerates your whitepaper follow-up
When new leads come in from ad forms, delays can break follow-up timing and reduce conversions. This automation catches submissions, formats fields, sends email, and logs to your sheet and Brevoβso your team can nurture contacts immediately.
Facebook Lead Ads (for Business admins)or swap with your favorite app
2.Formats the submission timestamp
Integrate Formatter by Zapier and analytics tools to format the submission timestamp into a readable date field for logging and reporting.
Formatter by Zapieror swap with your favorite app
3.Sends the promised whitepaper
Integrate Microsoft Outlook and email templates to send the whitepaper to the mapped contact email with a configured resource link.
Microsoft Outlookor swap with your favorite app
4.Creates a spreadsheet row
Integrate Google Sheets and spreadsheet tracking tools to create a new row and map date, name, phone, email, company, and role.
Google Sheetsor swap with your favorite app
5.Adds or updates the contact
Integrate Brevo and marketing audience tools to add or update contacts by email and phone, then add them to the nurture list.
Brevoor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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