1.Monitors new lead form submission
Integrate Facebook Lead Ads and lead form tools to receive each new submission and trigger lead processing.
Add ad form leads to CRM and tracker
Automatically capture new lead form submissions across Facebook Lead Ads, Bitrix24 CRM, and Google Sheets. Create and update when submissions include email, submissions include phone, or campaign identifiers appearβso you can normalize contact fields, create CRM leads, and add tracking rows without manual data entry.
How this automation accelerates lead capture
When new lead form submissions happen, lead data can sit unprocessed and slow follow-up. This automation takes each submission, normalizes contact fields, creates a CRM lead, and logs a tracking rowβso your team can act fast.
Facebook Lead Adsor swap with your favorite app
2.Normalizes contact fields
Integrate Formatter by Zapier and data mapping tools to normalize contact fields to consistent lead-ready formats.
Formatter by Zapieror swap with your favorite app
3.Creates lead in CRM
Integrate Bitrix24 CRM and CRM mapping tools to create a new lead with phone, email, and campaign source.
Bitrix24 CRMor swap with your favorite app
4.Creates tracking spreadsheet row
Integrate Google Sheets and reporting tools to create a row with timestamps and lead contact details for campaign tracking.
Google Sheetsor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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