1.Starts sub-zap on incoming email
Integrate Sub-Zap by Zapier and automation tools to receive the incoming email and pass it into the workflow for enrichment.
Update marketing list rows with UTM details for new signups
Automatically receive signup emails across Google Sheets and Code by Zapier. Create and update UTM and click identifier fields when new signup email arrives, a matched row is found, or attribution values are present—so you can lookup rows, extract first and last attribution, and write consolidated UTM details without manual spreadsheet updates.
How this automation enriches your marketing list with UTMs
When new signup emails arrive, unattributed campaigns leave gaps in your marketing list. This automation looks up matching rows, extracts first and last UTM parameters, and updates your primary worksheet—so your team can measure attribution faster.
Sub-Zap by Zapieror swap with your favorite app
2.Looks up primary marketing row
Integrate Google Sheets and spreadsheet lookup tools to find the matching row reference using the email as the lookup key.
Google Sheetsor swap with your favorite app
3.Looks up reporting and workshop rows
Integrate Google Sheets and spreadsheet lookup tools to retrieve first and last attribution rows using the email match.
4.Transforms attribution into UTM fields
Integrate Code by Zapier and parsing tools to extract first and last UTM parameters and click identifiers into one output object.
Code by Zapieror swap with your favorite app
5.Updates primary marketing worksheet
Integrate Google Sheets and spreadsheet update tools to write consolidated UTM and click IDs back into configured columns on the matched row.
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