1.Detect phone call completed
Integrate CallRail, analytics tools, and call tracking systems to trigger on phone calls completing to start attribution enrichment.
Update lead rows with call attribution and landing params
Automatically monitor Phone Call Completed events across CallRail and Google Sheets. Automatically update call attribution fields when phone calls complete, call tracking id appears, or landing-page parameters register—so you can find the right lead row, filter unmatched calls, and write updated at timestamps without manual attribution cleanup.
How this automation enriches your lead attribution
When phone call completed events arrive, attribution can get stuck in spreadsheets and cause reporting delays. This automation delays, looks up and filters leads, and updates attribution fields—so your team can attribute inbound conversions fast.
CallRailor swap with your favorite app
2.Wait 10 minutes for params
Integrate Delay by Zapier and marketing attribution tools to pause 10 minutes to allow landing-page parameters to register.
Delay by Zapieror swap with your favorite app
3.Lookup matching lead row
Integrate Google Sheets, spreadsheet automation, and data matching tools to lookup rows by phone number to find the right lead.
Google Sheetsor swap with your favorite app
4.Proceed only on a match
Integrate Filter by Zapier and data validation tools to check the lookup found boolean to continue only for matched rows.
Filter by Zapieror swap with your favorite app
5.Update attribution fields
Integrate Google Sheets and marketing attribution fields to update call tracking id and landing-page params to refresh lead attribution.
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Strengthen lead quality with automated profile updates, field completion, and qualification routing
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Step 1
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Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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