1.Catches attribution payloads
Integrate Webhooks by Zapier to receive attribution payloads and capture source details to enrich lead records.
Update lead attribution fields from incoming ad webhook
Automatically catch attribution payloads from ad webhooks across Webhooks by Zapier, Delay by Zapier, and Close. Create and update when attribution payloads arrive, source fields populate, or leads match—so you can find lead records, map campaign context, and keep attribution current without manual lead updates.
How this automation updates your lead attribution
When attribution payloads arrive out of sync with lead records, reps lose campaign context and outreach slows. This automation catches webhook data and locates the lead, then waits briefly and updates lead attribution fields—so your team can enrich leads without chasing updates.
Webhooks by Zapieror swap with your favorite app
2.Waits for CRM readiness
Integrate Delay by Zapier to pause 2 minutes so the CRM can record any newly created lead before lookup.
Delay by Zapieror swap with your favorite app
3.Finds the matching lead
Integrate Close to find a lead by email, use phone as fallback, and select the first matching lead record.
Closeor swap with your favorite app
4.Updates lead attribution
Integrate Close to map attribution source and campaign fields from the webhook to configured lead attribution fields.
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