1.Capture new lead form submission
Integrate Facebook Lead Ads and CRM lookup tools to capture incoming form fields and ad metadata for enrichment.
Update existing leads with ad campaign details from forms
Automatically capture new lead submissions and map ad metadata across Facebook Lead Ads, Delay by Zapier, and HubSpot. Create and update when lead form submitted, contact email matches, or ad attribution fields change—so you can enrich attribution fields, update lead channel, and refresh contact records without manual data entry.
How this automation keeps paid-social lead attribution accurate
When new Facebook Lead Ads leads arrive, attribution gaps can slow marketing follow-up and confuse pipeline reporting. This automation captures lead submissions and ad metadata, waits briefly, finds matching contacts, and updates contact records—so your team can keep lead channel and UTM attribution accurate.
Facebook Lead Adsor swap with your favorite app
2.Delay for 5 minutes
Integrate Delay by Zapier and workflow timing tools to wait before the CRM lookup updates run.
Delay by Zapieror swap with your favorite app
3.Find contact by email
Integrate HubSpot and CRM lookup tools to search existing contacts by email and continue regardless of match status.
HubSpotor swap with your favorite app
4.Update contact with ad attribution
Integrate HubSpot and attribution mapping tools to update contact properties, lead channel, and UTM fields when email matches.
5.Find contact by phone
Integrate HubSpot and CRM lookup tools to search contacts by phone when no email match is found.
6.Update contact on phone match
Integrate HubSpot and attribution mapping tools to update contact properties and lead attribution when phone matches.
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Strengthen lead quality with automated profile updates, field completion, and qualification routing
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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