1.Catches incoming lead payload
Integrate Webhooks by Zapier and analytics tools to capture submission email, UTM fields, and ad metadata for enrichment.
Enrich leads from webhook payloads with campaign data
Automatically enrich lead payloads across Webhooks by Zapier and Close. Create and update leads when lead payloads arrive, UTM fields appear, or submission metadata posts—so you can update lead attribution, normalize emails, and add activity notes without manual lead enrichment.
How this automation enriches your lead attribution data
When lead payloads arrive, delays and missing metadata can stall follow-up and weaken attribution. This automation enriches records by filtering qualifying submissions and delaying for lead creation, then normalizes emails and updates lead attribution and activity notes—so your team can enrich leads faster.
Webhooks by Zapieror swap with your favorite app
2.Filters to qualifying payloads
Integrate Filter by Zapier and funnel rules to continue only for payloads that match the configured funnel or submission type.
Filter by Zapieror swap with your favorite app
3.Delays to allow lead creation
Integrate Delay by Zapier and CRM timing tools to wait one minute before searching for the matching lead record.
Delay by Zapieror swap with your favorite app
4.Normalizes the source email
Integrate Formatter by Zapier and data formatting tools to lowercase the source email for deduplication and searches.
Formatter by Zapieror swap with your favorite app
5.Finds lead and updates attribution
Integrate Close and CRM record updates to find the lead by email and update attribution fields with submission details.
Closeor swap with your favorite app
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Strengthen lead quality with automated profile updates, field completion, and qualification routing
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Step 1
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Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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