1.Catch hook receives intake payload
Integrate Webhooks by Zapier and mapping fields to parse submission data and route it to enrichment inputs.
Create qualified lead and tag intent from intake webhook
Automatically detect intake submissions across Webhooks by Zapier, Code by Zapier, Close, and HighLevel. Create and update when intake submissions arrive, email details are submitted, or free-text answers include intent—so you can normalize responses, tag intent and internal MQL, and enrich CRM records without manual follow-up.
How this automation enriches intent-tagged leads
When intake submissions arrive via a webhook, missed mapping can slow qualifying and outreach. This automation processes the payload, creates or updates leads, and updates contacts with intent and MQL—so your team can follow up at the right moment.
Webhooks by Zapieror swap with your favorite app
2.Runs JavaScript to derive intent
Integrate Code by Zapier and data normalization tools to derive intent and internal MQL from free-text answers.
Code by Zapieror swap with your favorite app
3.Finds or creates matching lead
Integrate Close and lead search tools to find by email and create a lead when no match exists.
Closeor swap with your favorite app
4.Updates lead intent custom fields
Integrate Close and CRM stage settings to update intent and internal MQL fields and qualify leads into the right stage.
5.Adds or updates contact status
Integrate HighLevel and marketing contact workflows to set contact status and store intent for outreach and nurture.
Levor swap with your favorite app
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