1.Catches inbound lead payload
Integrate Webhooks by Zapier and lead intake forms to capture the payload and map source email and submitting country to fields.
Create lead with normalized phone country code for campaigns
Automatically capture inbound lead payloads across Webhooks by Zapier and Zapier Tables and Marketo. Enrich new leads by normalizing submitting country and looking up phone country codes when lead payload arrives, source email submits, or submitting country updates—so you can create accurate leads, reduce cleanup work, and speed campaign readiness without manual data prep.
How this automation enriches leads with country codes
When inbound lead payloads arrive with inconsistent country formatting, country code fields can be wrong or blank. This automation captures the payload, normalizes the country, looks up the phone code, and creates or updates the enriched lead—so your team can launch campaigns with accurate data.
Webhooks by Zapieror swap with your favorite app
2.Normalizes submitting country
Integrate Formatter by Zapier and data transformation tools to lowercase and normalize the source country to a normalized country output.
Formatter by Zapieror swap with your favorite app
3.Finds matching phone country code
Integrate Zapier Tables and database lookup tools to find the phone codes table match and return the associated phone country code.
Zapier Tablesor swap with your favorite app
4.Creates or updates lead
Integrate Marketo and CRM record automation to create or update the lead and set the email and country code fields.
Marketoor swap with your favorite app
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