1.Catches hook and maps submission fields
Integrate Webhooks by Zapier, form intake, and payload mapping to receive landing-page data and to centralize lead intake.
When new landing-page submissions come in, leads can stall while teams research and classify them manually. This automation enriches leads with AI research, parses routing signals, and posts Slack alerts and creates the right Google Sheets rows—so Sales Ops can act fast.
Integrate Webhooks by Zapier, form intake, and payload mapping to receive landing-page data and to centralize lead intake.
Integrate Anthropic (Claude) and AI research tools to request a JSON reply and to generate enrichment for routing.
Integrate Code by Zapier and data validation tools to clean and validate AI output and to expose priority signals.
Integrate Filter by Zapier and routing logic tools to evaluate support-flag and expected-group thresholds and to choose the right path.
Integrate Slack and notification tools to post mapped contact fields and AI summaries and to trigger sales ops awareness.
Integrate Google Sheets and spreadsheet workflows to create a row with submission fields and research outputs and to track leads.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.